How to create a good habit: 

The 1st law (Cue): Make it obvious. 

The 2nd law (Craving): Make it attractive. 

The 3rd law (Response): Make it easy. 

The 4th law (Reward): Make it satisfying.

How to break a bad habit:

Inversion of the 1st law (Cue): Make it invisible. 

Inversion of the 2nd law (Craving): Make it unattractive. 

Inversion of the 3rd law (Response): Make it difficult. 

Inversion of the 4th law (Reward): Make it unsatisfying.

Part of the magic of Silicon Valley is that people default to taking you seriously if you’re willing to be serious—they’ve learned it’s a very expensive mistake, in aggregate, not to.  If you want to start a company working on a better way to build homes, gene editing, artificial general intelligence, a new education system, or carbon sequestration, you may actually be able to get it funded, even if you don’t have a degree or much experience. 

Let yourself become more ambitious—figure out the most interesting version of where what you’re working on could go.  Then talk about that big vision and work relentlessly towards it, but always have a reasonable next step. You don’t want step one to be incorporating the company and step two to be going to Mars.

Be willing to make a very long-term commitment to what you’re doing.  Most people aren’t, which is part of the reason they pick “easy” startups.  In a world of compounding advantages where most people are operating on a 3 year timeframe and you’re operating on a 10 year timeframe, you’ll have a very large edge.